Is “branding” a fad word? Is it just graphics? Is it even applicable to law firms anymore? This guy says “yes, probably, and probably not.” Here’s why we disagree.
Is “branding” a fad word? Is it just graphics? Is it even applicable to law firms anymore? This guy says “yes, probably, and probably not.” Here’s why we disagree.
Here’s a bizarre but true thought for your weekend: A recessionary economy is the ideal time to aggressively promote your business. Why? As this post by Barri Carian at the Get Slightly Famous blog puts it: The brave entrepreneur sees a recession as an opportunity and takes advantage of the contrarian flow. The reality is…