As the word spreads about marketing in the Information Age — using tools such as blawgs, autoresponders, articles sites and the like to distribute meaningful and helpful information that’s carefully targeted to potential clients — it becomes ever more important for lawyers to keep track of their online identities. Remember: you’re not the only one that can create a blog!
The blogosphere and mainstream media both have picked up stories in the past of how blog comments can make or break a business; for professional services businesses, and especially for solo lawyers, keeping track of those comments is mission critical. But how do you do that easily?
Solution: create a Google Alert for yourself. Start at this Google page, type in your search terms and set your parameters. I suggest creating a comprehensive alert; that way you get not only blogs but also news items as well. To avoid email inbox clutter, I use the “once a day” option.
For your search terms, the following tips can help narrow down your results to the right ones:
- Use your name in quotation marks — i.e., “sheryl sisk schelin”
- Use variations on your name together with the OR connector if you sometimes go by a maiden or middle name — i.e., “sheryl sisk schelin” OR “sheryl schelin” OR “sheryl sisk”
- Don’t forget your law practice name, if it does not include your name (if it does, the name terms you use should pick up those items as well) — i.e., “smith law, llc”
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